Children participating in media



In February 2011 Save the Children launched a programme called ‘Children and the Media’. The objective of the project is to ensure that children in South Africa and Zambia are empowered to influence duty bearers to fulfill children’s rights taking children’s opinions into account.


This is a three year project funded by the European Commission and Sida. It will be implemented in partnership with Media Monitoring Africa (MMA) based in South Africa and Media Network on Child Rights Development (MNCRD) based in Zambia.

The project will involve at least 600 children in both countries. The main focus of the project will be: 

• The development of ethical guidelines for reporting on children. Journalists in the two countries will be trained on the use of the tool and at least 25 media houses will be encouraged to adopt the guidelines.
• Establishment of the Children’s News Agency. Children in both countries will be trained and will operate as child journalists. Articles will be sent to the mainstream media for publishing.
• Child Media Monitors. Children will monitor the output of the 25 media houses using the ethical guidelines and the journalists who have been trained. The results of the monitoring will be shared with concerned editors.